Sobha Realty, the global luxury real estate developer, returns to IREX for the second consecutive year, showcasing a distinguished portfolio of projects and its bold vision for the future of urban living. With 13 masterplans across the UAE, the brand continues to shape lifestyles through unmatched craftsmanship and meticulous attention to detail, all driven by its signature ‘Art of The Detail’ design philosophy centered on community living.

Founded in 1976 as an interior design firm in Oman, Sobha has evolved into one of the most respected names in global real estate. Headquartered in Dubai, the company has played a pivotal role in shaping the city’s high-end residential landscape.

Sobha Realty’s success is underpinned by its proprietary Backward Integration model, which gives the company complete control over every phase of development; from ideation and design to engineering, construction, and finishing. This integrated approach guarantees consistent excellence in quality, luxury, and sustainability across every project.

At the heart of Sobha Realty’s portfolio lies a growing network of visionary masterplans across the UAE. Each development is conceived as a self-sustaining ecosystem that offers more than just homes, delivering accessible, modern, and sustainable lifestyles for a diverse population.

Sobha Hartland, located in the heart of Mohammed Bin Rashid Al Maktoum City, is a prime example. Featuring riverside views, lush tree-lined boulevards, and premium amenities, it has become a coveted address for families and investors alike. Building on this legacy, Sobha Hartland II introduces an even more immersive experience, with expanded green spaces and upgraded community infrastructure.

Projects such as Sobha Solis, Sobha One, and the newly launched Sobha Central further enrich the portfolio; each tailored to different lifestyles, but all rooted in the same unwavering commitment to excellence. Whether offering waterfront serenity, golf-course vistas, or family-friendly villas, Sobha Realty redefines contemporary living in the UAE.

Downtown UAQ | Sobha Realty: The Next Destination

Among its latest and most forward-thinking developments, Downtown UAQ | Sobha Realty is poised to become a landmark in the emirate of Umm Al Quwain (UAQ). Developed in collaboration with the Government of Umm Al Quwain, this visionary waterfront city will offer serene coastal living to more than 150,000 residents. It’s a unique fusion of modern convenience and natural beauty, designed for those seeking a tranquil yet connected lifestyle.

As an emerging emirate, UAQ is gaining momentum as an investment hotspot. With its strategic location between Dubai, Sharjah, and Ras Al Khaimah, and increasing government support, including freehold property ownership for all nationalities, the region offers immense potential for long-term value and capital appreciation.

Downtown UAQ | Sobha Realty represents more than geographic expansion; it’s a strategic move aligned with the UAE’s broader urban development and diversification goals. Sobha Realty is helping shape the future of UAQ by introducing thoughtfully planned infrastructure, world-class amenities, and an elevated standard of living. It’s a model of urban planning that is sustainably built, people-focused, and positioned for enduring growth.

What truly differentiates Sobha Realty is not just the scale of its developments; but the ‘Art of The Detail’ that informs every design decision. From wellness centers and retail promenades to international schools and landscaped open spaces, each community is designed to foster connection, promote well-being, and build legacies.

With a profound understanding of local culture and international design sensibilities, Sobha Realty creates environments where global citizens feel at home. Its timeless aesthetic and unwavering quality ensure that each development stands the test of time.
With ambitious plans to expand into the U.S., Australia, and the UK, Sobha Realty is on track to become a truly global brand, while remaining firmly anchored in its founding principles of craftsmanship, excellence, and detail.

For investors and homebuyers looking to enter or expand within the UAE market, Sobha Realty offers an unmatched opportunity: premium real estate, long-term lifestyle value, exceptional build quality, and an ecosystem designed for personal and financial growth.