At D&A Invest, we have observed a clear evolution in investment trends across Greece over the past year, particularly following the 2024 updates to the Golden Visa program. While initial demand focused heavily on the €250,000 exception category, today’s investors are significantly more strategic and quality-driven.

There is a strong and growing preference for newly built, energy-efficient properties that offer regulatory clarity, predictable operating costs, and long-term capital appreciation. Investors are increasingly targeting the €400,000+ segment, even in regions where lower thresholds apply, prioritizing liquidity, resale potential, and sustainable construction over minimum entry pricing.

At the same time, the prohibition of short-term rentals has shifted interest toward assets suitable for long-term residential use. Buyers now seek properties that perform well as primary or secondary homes and remain resilient under evolving regulatory frameworks.

Another notable trend is the rise of demand in emerging luxury corridors outside Athens’ saturated core. Coastal regions with limited supply, proximity to strategic mega-projects, and strong lifestyle infrastructure—such as parts of the Peloponnese—are attracting international capital seeking both stability and exclusivity.

Overall, Greece continues to position itself as a secure, lifestyle-driven European gateway, combining residency advantages with tangible real estate fundamentals: scarcity, quality construction, and long-term value retention.